Put a Pin in it – Proliferating Content From TikTok to Pinterest
Within my auto-ethnographic research on the media niche ‘Female Hormonal Health and Fitness,’ I’ve continued experimenting with content proliferation, adapting my TikTok content for different platforms. This week, I took the images from my food-related TikTok posts and repurposed them for Pinterest. This process involved the application of the ethnographic skills Contextualising, Mapping, Narrowing and Exploring to make my content more refined, targeted, and in tune with the needs and preferences of the platform and target audience.
Contextualising
When transitioning my content from TikTok to Pinterest, I need to consider the varying cultures and user behaviours on each platform. TikTok thrives on short, engaging videos, while Pinterest values inspirational and practical content. Recognising these differences was crucial in tailoring my content for each platform.
For example, on TikTok, I created image carousels that showcased ‘what I eat in a day for hormone balancing.’ These videos performed well, but they didn’t quite align with Pinterest’s culture. Pinterest is known for recipes and practical ideas, so I repurposed my content accordingly. I took the images used within my TikTok carousel posts and uploaded them to Pinterest as recipes and meal ideas specifically catered to women and their hormonal health. I included information on ingredients, preparation, and the hormonal health benefits of each meal, catering to the culture of Pinterest. To further adapt to the platform’s culture, I used relevant hashtags like ‘#hormonebalancing’ and incorporated keywords such as ‘PCOS recipes’ to increase the discoverability of my content.
Mapping
Mapping my content strategy was instrumental in the transition from TikTok to Pinterest. It allowed me to emphasise platform-specific features, user behaviour, and algorithmic activity. The mapping process ensured that I could effectively tailor my content for Pinterest, where inspiration and practicality are highly valued.
To illustrate, my mapping process involved creating a Pinterest business account and aligning it with my TikTok page’s aesthetic and goals. The visual consistency between the two platforms helped me build a coherent online persona.
Narrowing
Narrowing down my content focus allowed me to cater to the specific needs and preferences of my target audience. In this process, I shifted my focus from general inspirational content, such as pictures of places I’ve visited, to food-related images directly related to women’s hormonal health.
For example, I realised that the initial content I repurposed, like pictures of places I’ve visited, didn’t quite align with the niche’s preferences. Instead, I decided to repurpose the images of food featured in my TikToks, turning them into detailed recipes and meal ideas. This shift was aimed at providing valuable and actionable content for women in the hormonal health niche.
Exploring
Exploration in the context of my media niche involves staying informed about the latest trends, styles, genres, and topics. It’s essential to adapt to emerging content creators and ideas. Moreover, auto-ethnographic reflection helps in understanding how my content creation journey shapes my perspectives on media, technology, and society.
For instance, analysing trends in the Female Hormonal Health and Fitness niche revealed an opportunity related to wellness journeys and personal transformations tied to hormonal health. By exploring and adapting to this trend, I can create content that resonates with the audience’s evolving interests.
In conclusion, applying the ethnographic skills contextualising, mapping, narrowing, and exploring allowed me to adapt my content effectively between TikTok and Pinterest. It ensured my content remained valuable, engaging, and aligned with the needs and preferences of my target audience within the ‘Female Hormonal Health and Fitness’ niche. By recognising platform differences and repurposing content thoughtfully, I aim to continue producing content that resonates with my audience effectively.
Bibliography:
- Creswell, JW 2016, 30 essential skills for the qualitative researcher, SAGE Publications, Inc., Thousand Oaks, California.
- Moore, C, 2023d, BCM241 Platform Proliferation (Part Two), www.youtube.com, viewed 13 October 2023, <https://youtu.be/pBoTW7uCc0A>.
- Super Library Marketing 2021, The 2022 Guide to Social Media for Libraries: Pinterest, Super Library Marketing: Practical Tips and Ideas for Library Promotion,<https://superlibrarymarketing.com/2021/12/13/pinterestforlibraries2022/>
This post was created with the assistance of Chat GPT