BCM302 Peer Review – Part 2

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“So, what have you been up to?”
Reflections on Iteration, Authenticity, and Brand Building in Digital Media


AN UPDATED DA PEER REVIEW WITH GABBY, CHARLOTTE AND ALICE

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PEER REVIEW PART 2
OVERVIEW & MEETING TRANSCRIPT

Click Below to Watch Peer Review Meeting Video:

In our final peer review, I joined Charlotte and Gabby to discuss updates to our Digital Artefacts (DAs), exploring pivots, challenges, and insights as we approach completion of BCM302. This review was a checkpoint to analyse the effectiveness of our strategies since Part 1, focusing primarily on audience engagement, brand identity, and adaptive content.

Charlotte’s Project Update

Since the last peer review, Charlotte refocused her DA to manage three Instagram accounts, exploring engagement strategies by testing varied content formats.

Through experimentation with trendy content like mic’d-up videos and POV reels, Charlotte found that while these formats were engaging, they didn’t always align with her professional audience’s expectations. This led her to prioritise more consistent, community-centred posts that maintained the studio’s professional image. The peer review discussion highlighted the Adjacent Possible by testing formats, which ultimately refined her approach to align with her audience’s values.

Gabby’s Project Update

Gabby’s DA continued to develop on TikTok by incorporating personal shopping content, which saw significant engagement from followers.

Gabby’s pivot to sharing personal shopping hauls, like her Siesta Club experience, resonated with her audience, illustrating that authenticity can significantly enhance engagement. The peer review emphasised how the Prototyping and Iteration approach helped Gabby discover that a mix of personal and curated content was ideal for engagement, as she continues exploring new ways to keep her content relatable and visually appealing.

My Project Update:

Since Peer Review 1, my DA pivoted significantly. After stepping down from managing Fernwood Fitness’s Instagram, I shifted focus to building ‘Movement and Media‘ – a personal brand that combines my fitness services with a digital portfolio. This includes creating a website and LinkedIn profile for professional networking and a Facebook page for “Keep on Moving,” my senior fitness service. Through this pivot, I’m applying strategies from my previous DA to reach a niche audience, aiming to enhance credibility and engagement with platform-specific approaches

SLIDES FROM PEER REVIEW:

A recap of managing Fernwood Fitness Woonona’s Instagram, covering content strategy, analytics, and team feedback. This role grounded my expertise in fitness-focused digital marketing and led to my DA pivot.
Progress overview of Unmatched Fitness, my personal training Instagram. This project served as a stepping stone for my new DA focus on building a niche senior fitness brand.
My new DA question: ‘How can I leverage digital media to build a credible personal brand and grow a niche senior fitness service?’ This shift broadens my focus from Unmatched Fitness to a cohesive, senior-focused brand
Introducing ‘Movement and Media’—a personal brand and portfolio site that combines my fitness services with digital expertise to attract senior clients and build credibility.
Highlighting LinkedIn optimisation and plans for Facebook as part of platform-specific growth. This strategy aims to expand ‘Movement and Media’ to support my career in senior fitness and digital marketing.

For a deeper dive into the analytical points discussed during the peer review, including feedback and insights shared among my peers, refer to the ‘Overview and Meeting Transcript’ button at the top. This section contains more in-depth reflections on strategies, development processes, and specific recommendations that have guided the latest updates to our Digital Artefacts.

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