During my internship with Fernwood Fitness Woonona, I managed their social media presence on Instagram, focusing on enhancing engagement and community connection through strategic content creation.
This portfolio showcases the diverse media I produced, reflecting the gym’s values and services. The content is categorised into key areas: Trainer Tips to educate and inspire members, Funny/Trendy Reels for lighthearted engagement, building trust, and fostering rapport with the community, Promotional Content showcasing current offers with direct calls to action, Vlogs/Montage Reels capturing the club’s vibrant atmosphere, Club Services & Upgrades highlighting offerings and promoting the latest changes, Testimonials to establish credibility and trust, and a variety of Stories & Other Content that enhanced the club’s social media success.
Trainer Tips
Funny / Trendy Reels
Promotional Content
Posts with Direct Calls to Action
Vlogs / Montage Reels
Highlighting Club Services & Upgrades
Stirring excitement and encouraging current and prospective members to try the services, products and experiences offered
Testimonials
Stories & Other Content Created
